A well-executed Commerce SEO Audit is essential to any successful online business. It permits you to spot potential areas of improvement so that you can make changes that will have a favorable shift on your bottom line.
In this article, we'll walk you through everything you need to know about conducting a comprehensive SEO eCommerce audit.
Why Implementing an Commerce SEO Audit?If you're currently running an eCommerce website, you know how important it is to have a good SEO strategy.
An SEO eCommerce audit can help you identify potential blank spaces that might need a touch of enhancement and ensure your site is readily optimized for search engine success.
It's vital to know your weak points to strengthen your marketing efforts. Thus, an Commerce SEO Audit is the first step to improving your existing strategies.
Get A Comprehensive Knowledge of What's Going OnFirst things first, information is power. Everyone strongly agrees with this because we all know how vital it is to obtain accurate data and do the proper edits in real-time.
Still, the data that you collect during your Commerce SEO Audit will be meaningless unless you take the time to interpret it correctly. This is where many businesses fail. They either don't bother to collect data, or they don't know how to interpret them correctly.
Remember, an effective audit is only as good as the data you use to solve it!
1, 2, 3... Action?
After gathering all the data from your SEO eCommerce audit, it is time to set up an action plan. This action plan should help you improve your store's ranking on search engine results pages. To do this, you will need to focus on both on-page and off-page SEO strategies.
On-page SEO processes are those that you can manage directly on your website. This includes optimizing your title tags and meta descriptions and ensuring that your site's content is high-quality and keyword-rich.
Off-page SEO strategies are those that take place outside of your website. This includes building backlinks to your site from high-quality websites.
On-page and off-page SEO tactics are essential for improving your store's ranking. However, which one you should focus on will depend on your audit results. If you found that your website's on-page SEO needs improvement, then you should start there. But if your off-page SEO lacks, you should focus on building backlinks first.
No matter which SEO efforts you should focus on first, it's vital that you track your performance and set up a new updated strategy to improve your results.
Set Up An Efficient TechniqueWhen it comes to setting up a standard operation process for your Commerce SEO Audit, keep an eye on these steps:
First, you'll want to reconsider all the gathered data to assess your current SEO efforts. Is it what you need? Are they accurate?
This data can be collected from various sources, including your web analytics data, search engine results pages (SERPs), and other available data sources. Still, you must focus on the data that's valuable to you.
Once you have reviewed this data again, you'll need to explore if the new plan, the ready-to-action method in the second step, can accomplish your future goals.
Finally, you must think of an efficient method of how you can use the collected data for your purposes.
Think of a strategy that still saves your current efforts and expenses on ads but it's flexible enough to enable new changes for you. You'll need to implement this plan and track your progress over time to ensure your efforts are paying off.
Key Points For A Better Understanding of Commerce SEO AuditKeeping a few standards in mind when conducting an SEO e-commerce audit is essential. Here are a few things to ease your goals:
-If your eCommerce conversion rate is less than 3.69% (the average eCommerce conversion rate globally), you need to focus on improving your site's user experience.
-The average click-through rate for eCommerce sites is around 2.69% for search Ads. If your CTR is below this, you may want to focus on improving your site's title tags and meta descriptions.
-The average order value for eCommerce sites is about $115.45. If your average order value is below this, you may want to focus on increasing your prices or offering more high-value products.
ConclusionThe Commerce SEO audit is essential to identify and fix possible issues preventing your online store from satisfying SERP's results. Identifying and addressing these issues can improve your store's visibility and attract more potential customers.
Many factors can affect your eCommerce store's ranking, so it's crucial to perform a comprehensive audit to identify all the issues that may be holding you back.
Hopefully, this guide has walked you successfully through the steps of setting up an Commerce SEO audit action plan.
Remember, auditing is only the first step in improving your eCommerce store's SEO. Once you've identified the areas that need improvement, it's up to you to take the necessary steps to make those changes.
You can turn your eCommerce store into an SEO powerhouse with some extra effort and good research. Thanks for reading!