5 Most Common Mistakes That Web Designers Make

We couldn’t agree more on the saying that experience is the best teacher. Beginners learn from skilled ones, and the skilled ones must follow the constant development and improvement of various software alongside marketing demands. No matter who is our client and how much creative freedom we are awarded, there are certain traps that any web developer should notice and avoid.

Not Telling The Right Story

The first impression is everything when it comes to web design. There is not a lot of time to persuade a customer to stay and explore the page. That is why it is crucial to have a clear indicator of what the website is offering and why it is beneficial for the visitor. Relating to the audience by sharing personal (or business) values and purposes will create an emotional bond. By providing educative and relevant content, website visitors are kept motivated and inspired. That will make the page memorable and incite the visitor to come back.

Overcrowded Page

We have all been here. When a beginner masters the tools and enters the creative process of web designing, there is a great possibility that the page will be in a deficit of “white space”. Even experienced designers are sometimes afraid of empty spaces as it may seem too plain or regular. Actually, it is important not to repel the visitor with too much complexity and create confusion. For a better visibility, white space should be put between the columns, paragraphs, and lines alongside the macro white space plan.

Lack of SEO

Designers nowadays have to be genuinely creative and very hard-working to navigate their way through the competitive online world. That is why dedicating special attention to Search Engine Optimization is crucial. SEO is what distinguishes one nicely done website from millions of others, and ensuring the high rankings is our goal. A good designer is responsible for keeping things on the page in the perfect order. Having media like videos, graphics, and titles is certainly desirable but if it affects the speed, you should consider reorganizing or leaving out something. Social media engagement will most definitely help in boosting the website ranking, so sharing fresh and valuable content via Facebook, Instagram or Twitter is more than welcome.

Not Having a Clear CTA

As designers sometimes overwhelm the page with CTA (Call to Action), it often happens that it can easily be missed by the visitor. Call to action needs to be visible at all times and it is often placed in the upper right corner where the eye of the customer is automatically drawn to the button. Its role is to carry a clear message that calls and navigates the customer to the purchasing process.

Inadequate Image Sizes and Formats

This is usually overlooked by a novice web designer and it can surely harm the page appearance and functionality. Three formats that are a safe pass would be JPEG, PNG, and GIF. Each of them has a different purpose and getting to know their possibilities and downsides requires some time and skill. JPEG is great for colorful and layered photos and images due to its 24-bit color while GIF is only capable of 8-bit color, so it is good for limited palette images. When it comes to the size of the image, always opt for a compressed version or install a plugin that will do that for you. We at Ajroni Enterprises are experienced and creative West Palm Beach web designers dedicated to implementing innovative and creative solutions to each work. Making mistakes is not a part of our job, but we guarantee that we are 100% human. Share your unique ideas with us and let us make a brand out of it.