If you are running your own business and thinking about investing in a website, you should keep in mind that research shows that over 60% of users will contact a company if it has a mobile-friendly website. Today there are over six billion smartphone users, and it is expected that this number will grow by several hundred million in the next few years.
Because of that, you will need to invest in a mobile-first website, and here are the top five things to keep in mind when building it:
1. Pay Attention to User Experience
One of the most important things is to pay attention to the users and their overall experience. To do this, you will need to identify their pain points because that is the only way to make your website user-friendly. Your website should help the visitors solve a problem or find the service they need easily and quickly, so that should be the first thing to consider when building a mobile-first website.
2. Visual Hierarchy of The Content Is Important
The content on the mobile-friendly website should be concise and easy to read as much as possible. It means that you should avoid pages cluttered with too much text and keep only the essential and relevant information so your visitors don’t get confused or overwhelmed by hard-to-read content. Since mobile-first websites have specific screen size constraints, you should create a hierarchy by the importance of the content. This will help users find the information they need easier and better understand which products/services you are offering.
3. Minimal Design
Your website should be simple because it improves the clarity of the content, plus minimal design is one of the leading trends. Your website should include the elements you need, so make sure there aren’t too many pop-ups or ads that can distract and annoy the users. The typography should be simple, the number of links in your navigation menu should be reduced, and you should use white space to make the layout less cluttered.
4. Website Loading Speed
If your website is loading slowly, many people will decide to leave it before the page opens. On the other hand, even if they wait for it to load fully when they experience poor website performance, it is very probable they will not visit it again. Because of that, page loading speed is critical. Besides improving user experience, it will also help you improve your SEO efforts. In case you are not sure whether the loading speed of your website is satisfying or not, you can use a free Google tool to check it.
5. Check If the Browser Supports the Desired Feature
There are certain features that you might want to implement in your website, but you will have to check whether the browser supports them or not. If not, make sure to find an adequate alternative. It is better to prevent this issue than to find a cure once the mistake is made, so always seek professional advice before making the final decision.
Who To Hire to Build You a Mobile-First Website?
We hope that these tips help you better understand which aspects of mobile-first web design are the most important and that you will have them in mind when you dive into the process of website creation.
If you are looking for a reliable West Palm Beach web design company, you can get in touch with us at any time. We have helped numerous small and medium-size businesses to present their products and services to the online market, so you can be sure that we will be able to build you a mobile-first website that will keep you ahead of your competitors.