One of the best investments you can make for our small business is the one for a mobile app. You will need to consider different elements like the audience, budget, and features you need, so you can decide whether you should invest in an Android or iOS app.
You will probably realize that the best is to have a business mobile application for both platforms, but that might cost more than you can afford at the moment. That is the main reason why people usually start with one version and if this is your case, we will help you decide which platform you should choose.
1. Define Your AudienceThis is a very important step of the process. You will need to consider the geographical significance of each platform. For example, Android is more popular in areas like Latin America, Africa, and Asia. Still, North America and Western Europe are parts of the world where most of the users prefer iOS.
So, the first question you should ask yourself is - “Where your audience is located?”. In case you want to target a global audience, then the Android app is an excellent choice. Still, for e-commerce businesses, the iOS platform might be a better choice.
Another thing to keep in mind is the age of your target audience since the younger generations spend more time on devices like smartphones or tablets than the older ones. However, the older users will more likely make purchases within the app than the younger ones, and that is another important aspect to be considered.
2. How Much Time Do You Have?You will need to define how much time you have for the app to be designed, developed, and launched. Maybe you have an important upcoming company event, and you want the mobile app to be finished by that date, or you have set a different deadline, everything is up to you.
Different things can determine how much time is needed for an app to be created. Since Android is widely used on different types of devices, the developer will need to consider various features to ensure that the app will be working perfectly on all types of smartphones and tablets. On the other side, iOS is not open-source, and there are fewer operating systems and devices to consider so the process might be faster.
No matter which platform you choose, you have to be sure that you have hired professionals for the job because only experienced app developers will know which coding standards and other regulations to consider to ensure that the app will be approved shortly and without delays.
3. Determine Your BudgetAs we already mentioned, your budget should be precisely defined in advance, and that will help you decide on which platform you want your new business app to be built. This way, professional app developers will be able to suggest the best solution that will perfectly fit your financial plan.
Depending on the features you want your app to have, and the design you choose, the price can go up or down. There is no universal rule that an iOS app must be cheaper than the Android one, or vice versa.
Everything depends on the request you have, as well as how much time is needed for an app to be developed, as well as if there are additional changes you want developers to make, and others. If you have trouble deciding whether you need an Android or iOS app for your business, feel free to get in touch with our team. We offer high-end web design and development services all over Boca Raton and the surrounding area.