Aside from functionality, the design is one of the main things you have to think about when creating an app. With the bad design, months and months of your work can be ruined, since that is the first thing consumers notice upon installation. 

Therefore, you need to consider a broad spectrum of things like:

  • User research
  • Competitive audit
  • User experience
  • Mobile app interface design

Once you take all of that into consideration, you will be able to calculate the amount of money you need in order to design an app.


Four Main Phases Of App Design


  • Evaluation Of the Idea

To start with app design, you need to understand every phase of the process. The first one is the evaluation of your idea. You have to research what problems consumers are facing and how will your app solve that. After that, submit ideas and compare them with the competitor’s app.


  • Market Research

When you create the model, it is time to do market research. You should use A/B tests, user persona and interviews to come up with results.

Depending on the country, your costs for this phase may vary. For example, a US-based design team will charge approximately $50 to $150 per hour. In the UK, designers will ask for about £40 to £80. In Europe, that rate is slightly lower, approximately $30 to $50, while in India you will pay $20.


  • Creating a Mind Map

The mind map method is a way to graphically present your ideas and concepts. It will help you with better analysis and generating new ideas. This is an important part of every design since you will take into account all the different requirements of the app like the platform you are designing for.

An approximate design cost for IOS goes from $6,000 to $10,000. If you want to design the app for the Android platform also, you have to adjust the resolution and format for different devices. Android apps constantly need to adapt to the new changes, so you have to think about updates, too. For iOS you won’t have to do that, therefore the price is much lower.


  • App Prototype and User Interface

Now, it’s time for the prototype. All your ideas and user experiences will be structured. This is the part when you ensure that the interactions between features and screens go smoothly, without any interruption. The level of interactions you have in the app will determine the cost of prototype creation.

Once you have the prototype you have to give the final touch to the app. Colors, shapes, and typography are all part of the user interface. You will have to design logos, app icons, and screens. All of that will have a significant impact on your budget since we are talking about app design costs by project complexity.

There are three types of complexity, and the price is different for each one of them. The first one is basic, it will take about 100 hours of designing and it will cost you approximately $5,000. The second one is the middling complexity that requires about 200 hours of work, and it will be around $10,000. Lastly, we have complex apps that need more than 400 hours of constant work and the price will be around $20,000.

In a nutshell, your app cost may vary from $5,000 to $250,000. That’s why you need to consider every single detail regarding design since it can make a significant difference in the pricing. You should always have clear goals and consider all the main factors that affect the price. Only then you will be able to design a cost-effective app that will find its way to potential consumers.

If you are planning on creating an app but you need experienced developers you can always contact our West Palm Beach app development team and ask for a quote.

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