One of the best ways to learn new things or improve the knowledge you already have is to complete the courses and listen to the people who have a lot of experience in a specific field. A good course can help you gain new skills, become even more successful and boost your career.
That being said, we prepared a list of the best digital marketing courses you can find online. Each of them can teach you a lot if you listen carefully, implement the advice you hear and most importantly, practice a lot.
If you are a small business owner, you can learn digital marketing basics and approach your agency search with more knowledge and confidence.
- Fundamentals of Digital Marketing
Let’s start with the most universal one, provided by Google. It is called Fundamentals of Digital Marketing and it is completely free. The best thing of all — you will get a certificate once you complete it. In 26 modules, Google trainers will explain everything to you in-depth. You will learn all the basics of digital marketing and you will have a great base for further improvement.
They provided real-life examples, and you will have to go through exercises to turn your knowledge into action. They will teach you how to build an online presence, plan your campaign, understand customers’ behavior, basics of SEO and how to be noticed on social media. Aside from that, they will give you tips on how to create great content and connect through email. As you can see, you will be able to learn all fundamental things regarding different areas of digital marketing.
- The Inbound Certification Course
Inbound marketing is an important technique that will teach you how to attract consumers using content, social media, SEO and branding. It’s not easy to master this technique all alone, especially if you don’t have a lot of experience in digital marketing. Therefore, we recommend you complete this Inbound Certification Course by HubSpot. Once you complete it you will gain knowledge on how to attract, engage and delight potential clients.
- SEO Fundamentals Course with Greg Gifford
Search engine optimization is one of the most important parts of digital marketing. Many people want to know more about it, but they don’t know where to start. SEMrush provided us with 31 lessons and they covered every detail regarding SEO basics in their SEO Fundamentals Course. In just four hours you will have a much better understanding when it comes to SEO strategy and you will be able to test the knowledge with the short quiz at the end.
- Social Media Marketing
Udemy is a great learning platform. Amongst many different courses, there is one that stands out — Social Media Marketing. If you enroll in this course, you will learn how to build a strategy, use the advanced features, understand the fundamentals of content and PR marketing, etc. Overall, you will gain knowledge that will improve the skills you already have and help you understand social media foundations.
- Marketing In a Digital World
Edx made this Marketing in a Digital World course for professionals who want to boost their careers. It will take you approximately 12 weeks to complete it, but you will gain academic knowledge and expertise in digital brand reputation management, marketing metrics, consumer behavior, and marketing through social media.
Why Should You Enroll?
Digital marketing is not a constant thing. On the contrary, it changes constantly and you have to follow the trends if you want to have good results. Therefore, digital marketing courses are not only for newbies in this online world. They are for professionals, too. Whether you are an entrepreneur, marketing manager or a small business owner who is keen to learn more, enroll in one of those courses and use the power of knowledge to improve your business.
If you would rather leave it to the professionals, contact our West Palm Beach digital marketing agency at any time.