Biggest UX Mistakes Turning Customers Away

User Experience design represents a connection between real users and websites, applications, etc. UX designers need to combine various disciplines like psychology, marketing research, business goals in order to be successful and it can easily happen they get off track trying to achieve perfection.

Aesthetic Over Functionality

Visual appearance is a significant part of each website. Everything has to be clear and attractive at first glance, but that cannot be the only goal you aim for. Users will most likely press the X button if the website is lacking functionality. Nobody has time to waste, especially nowadays when we have so many choices. Therefore, you should constantly try to find the perfect balance between eye-pleasing and functional websites.

Responsiveness

If your website is not responsive, it means it’s not optimized for every device. So when someone wants to use their mobile phone to access, they might not have all the options. We can guarantee you will turn away every visitor if you don’t maintain a responsive website. Aside from that, Google decided to implement the mobile-first index which means their algorithm will change SERP (search engine results page). From now on, when they rank content they will always consider mobile-friendly websites first.

Complicated Forms

Let’s say you saw an ideal jacket online. You place it in the virtual cart and proceed to check-out. But before paying for it, you have to fill out a form that contains more than 10 fields. You are probably going to delete that jacket from the chart and find another one on a different website. We shop online to save some time and not to spend it on unnecessary forms. Nobody likes that, so you need to make it as short as possible.

Non-Optimized Websites

When you make a website for the first time, this is a mistake you are most likely going to make. Each online platform has different plug-ins that can seem like a good choice for improving website performance. However, some of them may just slow down the optimization, and you will end up with a website that needs minutes to load. Don’t make this mistake, optimize your website for everyone — users with a slow internet connection, slow computers or phones. Only then you can be certain you won’t lose any customers.

Too Many Pop-Ups

Website owners still implement pop-ups. They can be great and eye-catching, indeed, when you use them occasionally, for newsletters and marketing, for example. Newsletters are an excellent way to communicate with your audience, but make sure you offer them a subscription in the least annoying way. Let’s share one of the most typical examples. You enter a website, scroll to find what you came for and suddenly a page-size pop-up appears on the screen, asking you to sign up for a newsletter. Some pop-ups can have a hard to find exit button which only increases the visitor’s frustration, so make sure you provide a quick and easy exit for your pop-up. Still, you want to have great UX, you should avoid pop-ups as much as possible or offer them subtly and use their maximum potential.

Forgetting About Content

Content is the most important part of every website. It’s the only way to attract the audience and make them stay. For optimal user experience, you need to post high-quality and unique content to have visible results. This is something people tend to forget. They don’t post content, implement keywords and create landing pages that will boost conversions. If you want to have a great UX design, you need to have consistency. As you can see, those are some of the biggest UX mistakes. If you are a website owner, make sure you avoid them all since they can turn customers away. You can make sure you have the best possible UX on your website by utilizing our tailored West Palm Beach website design services.