Creating a small business website is a skill of great importance. The web design characteristics, business priorities, and the competition is vastly different from big businesses, and that is why it requires special attention.
Every business, small or big, must have a website. However, small businesses lack money and resources to develop a website on their own. Web designers and developers are a costly resource. Small businesses simply cannot afford to pay such a high toll for a business website. But fear not, there are huge number of resources that are particularly curated to help create a small business business site with little resources spent.
Small business web design is different
Small business web design has factors that differ from bigger businesses. First, much of small business websites have little to no business functionality and their site is simply an extension of the business that aims to generate new customers and leads, be that through SEO (Search Engine Optimization) or advertising. Second, the websites must give a good first impression to first time viewers so they turn into potential new customers and leads. Third, SEO content must be added to the website to generate organic traffic, and it has to be different from bigger businesses. Remember, you are competing with big businesses who have a marketing team and SEO experts. Targeting keywords with large volume is nearly impossible for a small business website that has little to no domain authority. That is why it is recommended for SEO to be targeted locally to the business audience.
Now we will delve into the good part, creating the business site. One of the easiest ways for non-tech people to create a website is to use website builders. These tools allow you to drag-drop items and/or choose website template for your business. They will even host it for you and give you technical support should you have any issues or questions. Two of the main website builders which we will talk about are Wix and SquareSpace. We will also discuss Shopify, an e-commerce platform, and Content Management Platforms.
Wix provides website templates that can be customized through the use of drag and drop tool it provides. The tool can add images, galleries, sliders, fonts, graphs, charts, apps, menu and many more items. Wix even allows you to create a website design on your own, but that can take more time. Wix offers support for mobile viewing and responsive web design. Wix has a price, but it is well within the range small businesses can afford, a few hundred dollars per year.
SquareSpace is an all-in-one solution to create websites, be that business or individual, that includes analytics, domain registration, hosting, SEO, and beautiful website templates to choose from. Like Wix, SquareSpace has a drag and drop tool integrated that allows users to edit the content and the look of the template. The templates they offer have HTML5 code and web design that is optimized for bots to crawl so their clients can rank higher in search engines like google. SquareSpace also has a price similar to Wix, well within the range a small business can afford.
Shopify is an e-commerce platform that provides custom online stores and retail systems for businesses of any size. No technical knowledge is needed, although it can be helpful. If your company sells products, Shopify is an excellent choice. It is very easy to add/edit products, online store, and site theme. Shopify experts are available and will help you create your website and set up your store for a good price. Shopify is quite affordable as well.
Content Management System (CMS) such as WordPress is another way to create business site, but it does require some technical knowledge. It has over 50,000 plugins that provide nearly any functionality you could want in your website including payment and e-commerce, and thousands of themes to choose from. Technical support is available at a very cheap price for you to set up the website and maintain it. It is best one reads a tutorial on WordPress before starting.
Hiring a web design company
There are other options as well that allow you to create a small business website without having to know web development, however they do require work to be done on your behalf such as drag and drop to curate the website the way you want. If you lack design skills, that can be an issue. One solution to this issue is to hire a web design company that creates, designs, and hosts the website for you. We have written an article on choosing the right web design agency that provides factors and key characteristics to look for when choosing between different agencies.
Our company, Ajroni Enterprises, is a Miami web design company that provides design, development, hosting, search engine optimization, mobile-friendliness, and much more for our customers. If you would like to contact us or get to know us, do not hesitate to do so by using the links or the navigation bar.