No matter if someone heard about your business from a friend or has seen the ad about the product/service you offer, the first thing they will do is visit your website. If your web design is poor, you can be sure it will reject them, and that means that you lost a chance to turn leads into paying customers.
This will not only affect your performance but damage your reputation as well. A badly made website will make your business look outdated, and some people may even think that you are not working anymore, and that is not everything. Even if your website doesn’t look bad, it may not be well optimized for the users.
If your visitors have trouble finding the information they need, or they need to make too many clicks to reach the page or product they need, they will probably leave and go to some of your competitors. We believe that is the last thing you want to happen.