At the mention of formal design principles, color theory is probably the first thing that comes to mind. In a nutshell, it stands for the interaction of colors in design using contrast, color complementing, and vibrancy. So, to understand it properly, we must first get familiar with these concepts. That way, we’ll better understand how to use it to our advantage.
What is the contrast?
Contrast reduces eye strain. The most typical example of contrast is a careful selection of the color of text and background on our webpage. Ideally, we should always choose a light background and dark font color for the best readability of our pages, especially in the content-rich sections. The smart use of contrast is also essential if we wish to draw the viewer’s attention to some specific elements of the page.
Now, the lack of contrast will have the opposite effect because our readers won’t know what to focus on. And if we are business owners, this can have some serious implications. After all, we cannot expect our visitors to purchase our products or services if they can’t read what is it that we’re selling, right?
When we talk about color complementing, we are referring to the way we see various colors in their relation to other colors. The most common uses of color complementing are triadic, analogous, and compound color schemes.
So, when we use colors that belong to the opposite sides of a spectrum, we should do it to provide a viewer with a visual balance. The better our visitors feel, the more likely they will be to perform the desired action on our website!
Vibrancy dictates what kind of emotion will design entice in your audience. In that sense, brighter colors are an excellent choice if we wish your users to feel more energetic or provoke an emotional response from them while darker shades allow them to relax and focus on other elements on our page, such as content.
Colors Create an Emotional Impact
The colors have the power to create a psychological impact, set the mood, or even entice various types of behavior. Further, different colors have always been linked with different emotions, which made them the subject of countless psychological studies.
There are, however, some colors that have fixed meaning in Western culture and civilization, meaning we can use them to engage our audience by serving them visual solutions that are pleasant, captivating, and send the right message about our brand or business.
Different Psychological Implications Of Red, Green, And Purple
The color that draws the most attention, red is a synonym for power, youth, and energy, making it perfectly suitable for warnings and reminders. The overuse of red, however, can lead to overstimulation and even incite anger in a viewer so make sure you use it carefully.
A bit warm, and a bit cold, green is the symbol of both relaxation and positive energy. Thanks to its dual nature, it instills serenity and balance in a viewer.
Being a symbol of lavishness, royalty, and wealth, purple is ideal for fashion. Its lighter nuance is often associated with love and romance, while its darker shade is about mystery and luxury.
One of the biggest challenges regarding working with colors is that sometimes we’re not quite sure whether they work well before we put them together in design. This is where we should rely on our knowledge of color theory. The general rule of thumb is to pick colors through a color principle and then do some fine-tuning manually until you achieve visual harmony.
Curious to find out more about color theory or want to leave all your web design work to a team of pros? Contact our West Palm Beach web designers here at Ajroni even today!