Creating an effective landing page requires more than just designing something visually appealing. Unlike other pages on your website, the landing page has the goal to persuade visitors to take one specific action.
That might be a subscription to your email newsletter, request for a free demo or something else. No matter what you are offering, your landing page has to be convincing, effective and engaging in order to motivate the visitors to take the desired action.
The question is how to design a landing page that produces a high percentage of conversions? You will need to give the customers exactly what they want, but to be able to do so, you will need to do some research. However, some proven tactics might help you, and in this article, we will share with you some of the best landing page practices.
Make Sure Your Landing Page Is Responsive
The increased usage of mobile devices has set new standards in web design. It is not enough to have a landing page that looks great on desktop devices, because more and more people are using smartphones and tablets to search the Internet.
A responsive landing page design will ensure that your page looks great on all devices аnd screens of any size.
Use Engaging Images
In case you have some space left, you can add an image that describes your product or service and complements your copy. Selecting the right image will help you catch the reader’s attention, and evoke the emotions because people are engaged and inspired by the powerful imagery.
Some marketing experts claim that videos can distract users from your CTAs and that it is better to use static images instead.
Clear Call to Action
Call to Action Buttons (CTAs) represent what you want your visitors to do – shop now, contact us, sign up, subscribe, etc. No matter what you want to stress out with CTA, make sure that it is clear, visible and don’t distract them with lots of other requests.
The best practice is having only one CTA on your landing page that stands out (you can use bright colors or arrows to point on it).
People love social proof. They help you build trust and make your brand look credible. You can add a few testimonials at the bottom of your page. Make sure they are small and unobtrusive, so they don’t distract your leads.
Keep in mind that it would be best to ask for real testimonials because people will easily catch on the fake ones.
The Copy Should Be Short and Concise
A headline is where everything starts, and it needs to grab the visitors’ attention and to evoke interest in the service or product you are offering. It should tell the reader what your product or service is about and it should be short. The ideal length of your headline should be between 10 and 20 words.
If you want to capture readers’ attention, you will need the above-mentioned killer headline, but you will also need a copy that will describe your offer better, and engage your visitors. Your copy should be short and precise because the longer it is, the more you risk that your visitors will get bored and leave, and you don’t want that to happen.
Do A/B Testing to See What Works
A/B testing allows you to try different elements of the landing page and see what works better. This will help you decide which one you have to use to get more leads and increase conversion rate. When it comes to design, A/B testing means having (at least) two versions of your landing page.
There is no chance you will be able to create a winning landing page for your target audience without A/B testing.
We hope that the above-mentioned tips will help you convince visitors to take desired actions when they come to your landing page. In case you will rather leave the landing page design process to a professional, our West Palm Beach web design experts will be there to help you convert more leads with their creative and efficient solutions.
Feel free to contact us for more information, and we guarantee that together we will design a landing page that will boost your conversion rate!