When we take a look at the development of digital marketing, quite a lot has happened during the 2010s. The advance of the technology brought along innovations that made the digital marketers constantly on their toes. This industry is subject to constant changes due to its nature and tight connection with the technology.
Before plunging head-first into promotions and sponsored ads, one thing you need to take care of first is to build your brand’s identity. This might be the most important step when setting the foundations of your business.
Over two-thirds of people who are using internet access it from a mobile device. Considering this fact it is obvious that having a responsive design is a must if you want to reach a wider audience and boost your business to the top of the digital market.
You have been running your social media channels successfully throughout the year, but now the holidays are getting closer and you wonder should you act as usual, or should your social media also be festive?
Creating an effective landing page requires more than just designing something visually appealing. Unlike other pages on your website, the landing page has the goal to persuade visitors to take one specific action.
When you start creating a website, there are two major things you should keep in mind. The first one is the consumer, and the second is search engines. However, many people don’t quite understand the relationship between web design and SEO.
The eCommerce industry is growing pretty fast year by year, but that doesn’t mean that all eCommerce businesses do the same. One thing is for sure, you will want to grow your revenue faster, and smart web design is one of the most effective growth tools you can use.
Ok, you’ve created a brand, but does it have an identity? A brand identity is the collection of different elements that the company uses to represent itself to its customers.
The most important thing before you start designing your logo is to understand that it is a visual representation of everything your company stands for. It helps you leave a strong first impression on your customers and partners no matter the size of your business.
Although app icons are small in size, they have a huge impact on the success of your app. Most people underestimate the importance of app icon design and focus more on its functionality. A successful icon attracts the buyers’ attention to the product so the app logo design will help you increase downloads and stand out from the crowd.