When we take a look at the development of digital marketing, quite a lot has happened during the 2010s. The advance of the technology brought along innovations that made the digital marketers constantly on their toes. This industry is subject to constant changes due to its nature and tight connection with the technology.
Let’s take a look at the most significant aspects and game-changers of the current digital marketing scene.<a href="https://www.w3schools.com">Visit W3Schools</a>
Before plunging head-first into promotions and sponsored ads, one thing you need to take care of first is to build your brand’s identity. This might be the most important step when setting the foundations of your business.
What does brand identity include and why is it so crucial are just some of the questions we will answer in this post. So, let’s get started!
Over two-thirds of people who are using internet access it from a <a href="https://www.census.gov/library/stories/2018/08/internet-access.html">mobile device</a>. Considering this fact it is obvious that having a responsive design is a must if you want to reach a wider audience and boost your business to the top of the digital market.
If you want to be sure that you are going in the right direction, you will have to be familiar with all the advantages of the responsive design, and the expected innovation in this field. At first, responsive web design was about fitting a new screen size. Back then, most smartphones had dimensions, but today people use devices of different screen sizes and your website needs to respond and fit i.e. self-adjust to fit various different resolutions.
As the preferences of the mobile devices are changing, the responsive design evolves and improves, and in this article, you will find out which trends you can expect in future.
You have been running your social media channels successfully throughout the year, but now the holidays are getting closer and you wonder should you act as usual, or should your social media also be festive?
The answer to this question is always – yes! A holiday social media campaign is a perfect chance to promote your products and services as well as the special offers you’ve created.
We will share with you a few ideas on how you can spice up your social media campaign for the holidays.
Creating an effective landing page requires more than just designing something visually appealing. Unlike other pages on your website, the landing page has the goal to persuade visitors to take one specific action.
That might be a subscription to your email newsletter, request for a free demo or something else. No matter what you are offering, your landing page has to be convincing, effective and engaging in order to motivate the visitors to take the desired action.
The question is how to design a landing page that produces a high percentage of conversions? You will need to give the customers exactly what they want, but to be able to do so, you will need to do some research. However, some proven tactics might help you, and in this article, we will share with you some of the best landing page practices.
When you start creating a website, there are two major things you should keep in mind. The first one is the consumer, and the second is search engines. However, many people don’t quite understand the relationship between web design and SEO.
The main reason for that is they relate design with visual aspects, and SEO affects how the site is found, so at first, it may seem like these two things are completely separate sides of your website. There is some truth in this because SEO experts and web designers are taking care of completely different tasks, but they actually do them hand-in-hand and complement each other.
In this article, you will learn more about the complex connection between web design and SEO, how to be sure they are working together, and what that means for your website. Let’s start.
The most important thing before you start designing your logo is to understand that it is a visual representation of everything your company stands for. It helps you leave a strong first impression on your customers and partners no matter the size of your business.
A well-designed logo can build loyalty between your business and your customers, provide an image of professionalism and establish brand identity. Strong brand identity leads to instant recognition on the market and puts your business in front of your competitors. The stronger foundation you set for your branding, the bigger opportunities your business will have, and there is no better way to start than creating an amazing logo for your small business.
We will give you some valuable tips which will help you create a quality logo and the things you should consider when hiring professional designers, so let’s start.