Over one billion people have purchased products or goods online, and knowing this, it is obvious that eCommerce is booming and that it will continue to grow in future. Businesses are trying to give the customers what they want, but sometimes it is hard to keep up with all the changes since the online market evolves rapidly.
We will share with you a list of tips you can implement in your eCommerce store to better manage or build your online store.
Many businesses have put an emphasis on simplicity and that allows them to focus on the core of the products or services they are offering. This is also a great way to prevent so-called choice overload where too many choices make decision-making difficult and the entire process of purchasing less satisfying.
Because of that, companies that focus on limited offering usually start with one or two products. This doesn’t only refer to the number of products you are offering, but it also applies to website design. Research shows that minimalist web design can increase the number of eCommerce sales.
Invest In Influencer Marketing
This is one of the most effective ways to reach a wider audience and expose your brand to them. Consumers seek product recommendations from their influencers, maybe even more than from their friends, and this is often crucial for their final decision. Many people think that only celebrities count in the world of influencer marketing, but when it comes to product delivery micro-influencers have a greater impact. Some surveys show that over 80% of consumers said they will follow a recommendation made by a micro-influencer. This type of marketing is especially popular on Instagram.
Personalized Shopping Experience
By creating a personalized shopping experience, you can boost your revenue by 10% and more. The main reason for this is that the consumers feel more connected to the brand, and they are more likely to spend even more than they planned. Many brands use personalized product recommendations that they send via email. These recommendations are based on customers’ previous purchases and browsing history.
Rise of Mobile Shopping
It is expected that the sales form of mobile commerce will increase up to 15% by the end of 2021. Actually, almost 73% of all eCommerce sales will be mobile sales. Thanks to this survey it is easy to see that eCommerce shops will need to be optimized for mobile shopping. The consumers are not only using mobile devices to make a purchase, but they are also using them to browse different products before making a final decision.
Social Media Will Be Used For Shopping
Social media channels were used for making virtual friends, sharing photos and staying connected with your loved ones who are living far away. Nowadays, they are completely different than before, and those platforms will show their full potential in the world of online shopping soon. Channels like Facebook or Instagram have already added the “buy now” button which allows retailers to sell their products through them. Social media will also make more people aware of specific products or services. That is why many eCommerce companies should start preparing a social media strategy.
Need Digital Marketing for Your eCommerce Business?
The eCommerce trends that we represented should give you a clear image of which steps you should take next, to improve your online selling. If you still have doubts or think you cannot handle this alone, West Palm Beach digital marketing agency will help you determine which trends will work for you, and build a solid marketing strategy that will increase the number of your sales and revenue.