Digital marketing is crucial for business success. It helps attract customers, increase revenue and number of sales, but only if the marketing strategy is properly set. Many small business owners who are working locally think that offline advertising methods are all they need, it turns out that a well-planned digital marketing strategy brings many benefits. Read More
Over one billion people have purchased products or goods online, and knowing this, it is obvious that eCommerce is booming and that it will continue to grow in future. Businesses are trying to give the customers what they want, but sometimes it is hard to keep up with all the changes since the online market evolves rapidly.
We are approaching the new year that is full of opportunities for everyone who wants to get the best of social media marketing for their business. Read More
When you start creating a website, there are two major things you should keep in mind. The first one is the consumer, and the second is search engines. However, many people don’t quite understand the relationship between web design and SEO.
Improving organic traffic doesn’t have to be difficult. Organic traffic has a higher lead-to-customer conversion rate than other sources. These visits are also more consistent as compared to those directed from social media.
The best way to go about it is to hire an experienced web app development agency to apply effective SEO strategies.
These pro web developers and web designers know a great deal about key methods to generate search engine traffic that’s relevant and tailored to your customer base.
If you’re interested in learning about generating and boosting organic traffic to your website, here are the top three ways to get started. Read More
So many ways exist to better one’s presence and credibility that it is nearly impossible to do them all. In this article, we will cover getting online recognition for a business through digital marketing strategy, which is defined as marketing services, e-commerce, or any function the business performs through using digital means, mainly on the internet. This marketing is visible on mobile phones, desktop, and other computers that are connected to internet.
Marketing without a goal is like a ship that does not know where it is sailing; it can end up anywhere from the north pole to the south pole. That is why a goal is needed. It gives direction to the ship, i.e. the work being done by marketing team of company, and goals to know what is being expected of them. Having a great goal for digital marketing and accomplishing it is a great way for a business to gain more customers. The goal must be specific and use metrics so it can be easily measured and evaluated. “Grow the audience” is very broad whereas “Increase the organic traffic from Google by 10% in two months” is more specific and easy to test/prove. This article written by Chris Soames explains how to set good goals for digital marketing campaigns.
During the execution of goals/plan, adjustments often have to be made. Many people believe that is wrong and the team must stick to the plan, but adjusting the plan if there are parts of it that can be improved is acceptable and likely has positive results.
Tightly related to the point above, the marketing team needs to have an intended audience in mind for the online marketing to perform successfully. Research helps in determining where your audience spends their time in, which in turn reveals where the marketing strategy needs to be centered. Forbes has a great article on determining the intended audience for marketing purposes. There are many characteristics that need to be looked and prioritized. The key ones are:
· Age
· Location
· Sex
· Income
· Job
The audience should be carefully determined based on characteristics such as the ones listed above and the digital marketing strategy should be altered to fit this audience.
AdWords is the best and most used paid online advertising service. It is recommended to use it moderately, not extensively, because it costs significantly. It can empty a budget very fast if not set properly. There are many settings and options that allow you to set the keywords, audience, and goals for the campaign to better the results. It is an easy way for small businesses to start getting traffic while they are still writing SEO content and performing SEO optimization because these usually take month before organic traffic starts to appear. Afterwards, the paid marketing services can be reduced, or even stopped altogether when organic traffic takes over.
Nearly everyone on the developed world in 2018 has social media presence, be that Facebook, Twitter, Instagram, etc. The users of social media provide much information about themselves, including the characteristics of the intended audience such as the ones previously (age, location, sex, income, job). Thus, one can easily find ways to target their audience through implementing social media marketing techniques. The users will like, comment, and share the things they like on the social media, and that draws even more similar customers to the business.
After several months have passed, the marketing team can evaluate the online presence of the business to determine how the online marketing strategy has performed. Goals are tested using the metrics provided in the goal such as organic traffic amount. This helps determining which part of the marketing has performed poorly and which part is exceling. Changes then are made and the marketing strategy is redesigned to fix the weak links of the chain. Learning from one’s mistakes is one of the greatest steps in growth, but learning from other’s mistakes is even better. There are thousands of other businesses who have implemented similar digital marketing strategies and have written blog posts and articles about them. Reviewing them helps evaluating current strategy without having to wait months for results. Google Analytics is a great tool to analyze how effective marketing is.
Creating a digital marketing strategy that gives great results is a hard thing to do. By setting specific goals, making a plan, and having a team that works towards achieving the expectations, businesses will build and grow their online presence to gain customers.
It is very hard to compete against large companies with short tail keywords because there is tremendous competition and a great number of those companies have a team of SEO and marketing experts who work on SEO content creation and keyword generation 9 to 5. A better choice is to target middle range keywords (3 words an above) that have medium search volume but a much lower amount of competition than short range keywords (one to two words). Those middle range keywords are known as long tail keywords.
It is easier for a business to start generating traffic from those keywords and then moving towards ones with larger volume when the domain authority is strong. Below are key reasons why long tail keywords are of great importance in SEO.
Less competition
There will always be significantly less competition the longer the keywords are. For example, there are people who search for web design, web software, web application, and many more that have the keyword “web” in it. Thus, it is not much of a surprise mathematically that the keyword “web” has far more competition than “web design.” Consequently, there are many longer keywords that include the “web design” keywords compared to “web design process.” The competition of the last keyword is very low and a good SEO article can easily rank high in Google and generate views whereas the keyword “web” will be lost in between thousands of websites that are competing for it.
High conversion rate
When people search in Google, or any other search engine for that matter, using more than three keywords known as long tail keywords, they are very specific in what they are looking for and Google will generate the answer they are expecting. The search results displayed will match what they are looking for far better than using one or two words. If you search for “web design,” you could be interested in the process, an agency near you, elements of design, and numerous other topics that are related to it. However, if you search “web design process,” google knows exactly what you are looking for.
But how to find long tail keywords? There are many tools available online to find long tail keywords. One of the best tools is Google Adwords Keywords Planner. The planner will help you do long tail keyword research by providing you with relevant keywords and the competition for each one of them. Another great tool is AnswerThePublic, which generates questions and ideas for your keywords. You can think of this tool as long tail keyword generator. Below is a picture of the ideas and keywords that AnswerThePublic generated from the key input “web design.” Combine those resources and find other ones online and you are guaranteed to get good results.