Category: Digital Marketing And SEO

Although Web designers and SEOs perform different tasks, in the end, a good website requires their successful collaboration. That is why the ultimate purpose of your website is to be visually pleasing and structurally supported for search engine visibility. Both web design and SEO can have a significant impact on your business. Even if you have the most beautiful website which isn’t optimized according to the search engine standards, it may not rank well. On the other hand, SEO directly affects how the website is designed, so building the right foundation that can incorporate a desirable SEO strategy will save you time, money, and ensure the high rankings. When your website is in the creating process, web designers dedicate some extra care and time to make certain components SEO compatible.

We are sure that the expression ‘’the only constant thing is change’’ sounds familiar to you. We can use it in every segment of website development, especially when it comes to design. Trends tend to come and go each year and we are all witnesses of those fast changes. That’s why we prepared the list of some outdated trends, so you could always keep your website fresh and visually appealing.

Even though many marketing myths have been busted, some business owners, and even marketers, still struggle and hold on to some, mostly because they don’t have the time to keep up with everything that is happening on social media platforms. It is very important to identify myth from reality so you can create a successful social media campaign, and this article will help you separate facts from fiction.

Only a couple of months ago nobody could predict that social distancing and quarantine will become a norm, but today we are living in a different way than we used to, and we have to adapt to the new situation. Even if you have managed to keep your business running during the crisis, maybe it is time to think about the steps in your digital marketing strategy that should be taken to best prepare for the post-covid period. It is impossible to create a strategy that will fit everyone, but it is important to meet the expectations of your specific audience.

The impact of COVID 19 pandemic continues to spread through various industries, and many business owners are struggling to find a way to improve their revenue. In these uncertain times, one of the best things you can do is to strategically shift your marketing efforts and prepare for anything that might come. In case you don’t know where to start, this article will help you learn more about efficient tactics our marketers implement in their strategies, and teach you how to prioritize your marketing efforts in times of crisis.

Staying ahead of competitors in today’s challenging market can be nerve-wracking especially for small businesses. Because of that, it is important not to guess, but to know what your competitors are up to, so you can set your strategy accordingly. A competitor analysis can help you build a digital marketing strategy that is guaranteed to be successful. Before you start analyzing, you should be sure that you completely understand what this tactic is.

If you want to establish a brand and solve the queries of the customers instantly, you will have to implement a chatbot on your website. Chatbots are considered to be the future of customer service since they are a computer program that can have real conversations. A chat interface allows them to communicate with users without any interruptions. They are able to understand written and spoken text, and interpret its meaning. After that, they can look up relevant answers and deliver them to the user.

One of the best ways to learn new things or improve the knowledge you already have is to complete the courses and listen to the people who have a lot of experience in a specific field. A good course can help you gain new skills, become even more successful and boost your career. That being said, we prepared a list of the best digital marketing courses you can find online. Each of them can teach you a lot if you listen carefully, implement the advice you hear and most importantly, practice a lot. If you are a small business owner, you can learn digital marketing basics and approach your agency search with more knowledge and confidence.

Responsive emails can bring you more website traffic and potentially boost sales. That being said, you need to start creating a responsive design for both mobile and desktop devices. Although more people open their emails using smartphones, there is still a small percentage of the ones who use their computers to see newsletters. What Tricks Can You Use For Better Responsiveness? If you want to have attention-grabbing emails, you have to make them as attractive as possible, work on responsiveness and provide an excellent user experience.

Aside from functionality, the design is one of the main things you have to think about when creating an app. With the bad design, months and months of your work can be ruined, since that is the first thing consumers notice upon installation. Therefore, you need to consider a broad spectrum of things like: User research Competitive audit User experience Mobile app interface design Once you take all of that into consideration, you will be able to calculate the amount of money you need in order to design an app.