In order to make your brand look impressive, you will need to make sure your e-commerce website is up to date. If you want to stay ahead of your competitors, you will need to follow the changes and improve the design of your website according to the latest trends.

Nowadays companies mostly invest in an e-commerce website, and by the end of 2018, the number of people who bought one of the ready-made templates reached 1.8 billion, according to Statista. It is assumed that during the next year will increase that number to 1.9 billion. 

You should always allocate a part of your budget for your e-commerce web design improvements and find someone who can create a cutting-edge layout and features. Here are some of the best 2019 trends to inspire you:

 

Storytelling

Using different design approaches allow you to tell a great story about your brand. Storytelling will help you build an emotional connection between your brand and users, and to gain their trust. You will be considered as a trustworthy, credible company, and that will make your e-commerce business stand out from the crowd. Some of the important elements for good storytelling is to stress-out your emotional facts about your brand’s beginnings, show your passion for the product/service you offer, and to give a solution for your customer’s problem.

 

Video Content

When you need to explain and deliver complex information visually, static images probably won’t be enough.  You can use photos to show the product or service, but it is pretty hard to explain how something works with them. Background videos will make the design of your website modern and innovative, increase the interaction with users and increase efficiency. Also, videos are great for storytelling.

 

Micro-interactions

These are actually small interactions between the user and the website. The website acts like the direction the user follows in order to accomplish certain tasks. This means that you should provide feedback to the visitors about the pros and cons of the actions they took on your website, inform them when they successfully finish the task and help them stay entertained. You can also prevent errors of operation that might occur, by showing users every step they should follow during the process they take on your website.

 

Highlight the Things Which Make Your Company Unique

Every company is trying to reach a wider audience, and make their brand available to as many customers as possible. That is one of the main reasons why they want to place themselves on top of the online market. Before you start designing your website, you should think about the things that make your company what it is. You need something authentic, and catchy. That means that you should use the content created just for you, and avoid using only stock content everybody else has.

 

Original Photography

One picture speaks more than a thousand words, so you should pick the photos for your website very carefully. The 2019 web designs are based on a mixture of futurism and nostalgy. Some brands decided to use this ‘new era’ trend, and look more sci-fi and hi-tech, while others are giving their best to revive vintage styles. Hiring a professional photographer will help you get the authentical images which represent your business in the best light and sell your stories and products more effectively.

Everything we mentioned above isn’t something your website must include. This should help you analyze different options and pick the ones which are best for your business. You cannot afford to lose your brand’s identity and follow trends blindly. In order to make a perfect balance between what’s modern and what’s good for you, we suggest you talk to our West Palm Beach top-notch e-commerce web designers.

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