Web Design Techniques That Work

A professional web design is one that attracts more viewers and brings in new leads. There are web design techniques that when followed, lead to a professional web design.

SIMPLE AND PRECISE

Avoid overstuff and clutter in your web design as much as possible. Too much information provided will only confuse your viewers rather than inform them about your business. Overstuff and clutter have a high relation to bounce-off rate, the percentage of people who view one single page on your website and bounce-off to a different website. Provide as little information as possible while ensuring the message intended is still sent and the functionality is provided. It is not the 2000s anymore, overstuff is seen as very unattractive, old, and rusty. It signifies that no web designer has touched the website in years.

SITEMAP FOR SEARCH ENGINE OPTIMIZATION (SEO)

For optimal SEO, it is suggested to create a sitemap for your website and submit it to search engines such as Google. You can submit the sitemap in google using Search Console as seen here. The sitemap will tell Google bot how the website is structured and the pages within the site. This will help your website gain organic traffic from SEO. Sitemap alone won’t do much, but combined with other factors, it can greatly enhance a website’s SEO.

TESTING FOR ALL POTENTIAL USERS

Regardless of industry or business, your users will likely be using all sorts of devices to access your website such as iPhone, Android Phones, Mac, Windows Laptop, Windows PC, etc. Furthermore, they will be using different browsers in each one of those devices, such as Safari, Firefox, Chrome, etc. Even further, they will be using different screen sizes. That is why testing is so important. It may look good in your 1600×1200 Windows Personal Computer but it could look very broken in an iPhone 7. There are numerous tools that allow you to test cross-browser and cross-device. One particular software is BrowserStack. It comes with a free trial for your convenience. Testing is one of the most important web design techniques.

UNDERSTANDABLE CONTENT

The content provided should be easy to read/view and understand. The use of elements such as infographics, images, and graphs will enhance your website to make it more understandable than just plain text. That makes for a good web design technique. Font size, family, color, boldness, and background color should be combined to make for an easy-to-read text that will not strain your eyes. A bad combination of those characteristics results in repulsive content and viewers will bounce off the website.

SUBSCRIPTION

You want the users to come back to your website regularly and not just use it as a one-time stop. That is why a subscription is useful. Your customers will receive notifications every time there is new content on the website and the subscribers will come back.

WEB HOSTING SOLUTION

Web hosting solution is a necessary part of any website. In order for the website to be up 24/7 and to handle all the traffic and requests, it needs a strong web host that can handle the traffic. Some of the best web host solutions are GoDaddy and HostGator. Before proceeding to choose the right package, ensure that the host supports your code and framework. Above are just a few of the many web design techniques that conceive a professional web design. Although not required, it is recommended that web designers follow all those techniques to provide good quality products.