WordPress is one of the most used platforms for web design. Since the demand is so high, WordPress developers provide us with constant updates, follow the trends and implement new features, so we can use the full potential of this online platform and improve our websites.
It allows us to promote businesses easily, gain new customers and give them the best service without a lot of effort. The sole thing we have to do is keep up with those trends and use them to our advantage.
Drag and Drop Page Builders
If you are stepping into the online world just now, you must have heard that content is a king. That is an often-quoted sentence, and we absolutely agree. But if you want to spread your content, it has to be presented in a visually appealing way.
If you wish to attract potential clients, your website needs to have an attractive and pleasing design that will represent you in the best possible way. Minimalism is the main trend in 2020, therefore keep your WordPress theme simple and easy to navigate.
However, you also need to include a personal touch to your website. To do that, we use drag and drop page builders. They became popular recently and their popularity will grow more each day in 2020. By using them, we can customize the homepage of your website or your landing page, for example, just the way you like.
Implementing an online shop to your website is not enough. There are other things you need to take care of if you want to use the full potential of online shopping. For example, you need to make sure people can navigate through your shop easily. The search option is a must and aside from that, you have to arrange your products in groups and provide search filters so they don’t have to spend much time looking.
Paying must be secure and easy. Don’t add unnecessary forms and questions when they proceed to the chart and make sure you have more than one payment method. Some people prefer credit cards, while others rather choose wire transfers. You have to give them different options.
One of the most effortless ways to build e-commerce is with Woo-Commerce. They power over 70 million e-commerce shops, so they are reliable and fast-growing and it is expected they will grow more in the following year.
Live Chat Windows
Artificial Intelligence has been developing fast and its potential is used a lot among SMBs to create perfect customer service without actually hiring new staff. Nobody likes to wait for an email reply when they need information about your products and services. That’s why live chats are the best solution and the future of communication with the customers.
We are living in the modern age, and people are used to being treated in a specific way. If you don’t give them what they require, they will most likely go to the competitors’ website and shop there. Aside from that, it could save you money since you won’t need to hire a customer service representative.
This year you will want to optimize your website for voice search. Siri and Alexa became our private assistants and saved us a lot of time. We ask them, they do the research and we don’t even have to type a single letter.
Therefore, if you want to have more visits on your website, you need to implement voice search optimization. This way both Siri and Alexa can find you and include you in their recommendation.
Should You Follow the Trends?
When it comes to web design and WordPress, things are changing pretty fast, and you need to stay on track. Following and implementing trends can bring you a lot of benefits and astonishing results regarding any business you may have.
If you need a new website for your business or you would like to update your current one and start using WordPress, contact our West Palm Beach web designers and they will provide you with all the necessary information.