Every design interacts with its viewers. This is what interaction design, a subdomain of user experience, studies. The design may provide information, give a good impression, delight customers, or influence the audience to perform an action, and it will interact with the audience in one way or another. But how does the design interact with its viewers? Below are few of the ways a design interacts with its viewers.

Highlight important concepts

A viewer should be able to immediately spot key concepts a design is intended to provide. Design choices are made to ensure that key concepts are highlighted, enlarged, and stand out from the rest of the product. Thus, the user will be able to quickly spot the part of the product they are interested in interacting with. A lack of separation of design by concept will confuse the viewer and overflow him with a great load of info, resulting in bad user experience.

Give direction to users

A product developed with interaction design will interact with viewers by directing them through the product. That could include reading information in order, performing a set of steps such as creating an account online, or reacting to feedback the product gives. A good design ensures that the viewer is aware of what must be done first or how the final product is supposed to be processed.

Provide useful feedback

Users need to be aware of the state of the state of the product. The design interacts with its viewers by providing useful feedback. This could include informing user that an action has been performed or failed, that there was an error in one entry, etc. Clear feedback ensures that the user knows what is happening and what he/she needs to do next.

A design is not a static object. It constantly interacts with the user in various ways. Interaction design explains that a design with clear interactions that give clarity to users, directions, separation of main areas, and feedback, results in a great user experience.

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