The emerging power of the internet allowed people to sell their products without geographic limitations. The number of eCommerce sales grew up to over 40% in 2020 in the United States, and that is the biggest eCommerce growth in the last two decades. This growth has completely changed the way people shop, but it also changed their expectations of how brands approach customer service. If you want to meet the demands of a modern shopper, you will have to create an engaging online shop, and a professionally designed eCommerce website will help you with that. Also, you will need to adopt the latest technologies and tools like data analytics and mobile trends, or you can hire digital marketing specialists who have all the necessary skills.