How To Choose The Right Web Design/Development Agency

The difference between a successful business and a failing one is often the right web design agency. Businesses with modern and high-end websites and online presence will experience greater market share and competitive advantage over those that have outdated websites with little to no functionality. Thus, being able to choose the right web design agency that will design a website to impress a specific audience, be that geographical, demographical, or any other characteristic based, will make a key difference on how the business will survive in the fast-paced and technologically advanced 21st century. Some businesses choose to opt-out of online presence, but this is suicide in this decade because the majority of the customers will have no way of reaching out or hearing about the company. To help businesses and start-ups that are looking for a web design agency, we’ve built a list of key factors to look for when deciding on the right web design agency.

Portfolio

A Portfolio is not the first on the list by randomization or chance, but because it is the most important factor in this process. A Portfolio will showcase similar work the agency has done so that the businesses can get a good understanding of what website quality they expect from the agency. It shows the businesses that they can get the work done. An agency with no portfolio is a red alarm because it signifies that the agency has not done any similar work before, or worse, the work they have done is not worth showing. Alternatively, an agency with a large portfolio of high quality products ensures that building good websites is something they excel at and something the businesses can expect.

The agency’s website

Just like we judge a hairdresser by looking at their hair or a fashion designer by looking at what they dress, we can judge a web design agency by looking at their own website. If they cannot make a good website for themselves, how are they supposed to make a good one for others? The logic is simple and straightforward. Website aesthetics, design choices, color palette used, functionality available, and Search Engine Optimization are some of the things one must look in the website of the agency.

Reviews

Wouldn’t it be great if there was a way to hear from other customers of the agency and their experience with the web design agency? Well, that is what the reviews are for. One can easily find reviews for companies in Google Business, Bing Business, Yelp, Facebook, and other social media. Carefully reading the reviews will give one a picture of the quality of the work the agency does and what one can expect from them. A small percentage of bad reviews is expected for most companies, but larger number is a red flag. It could signal that the company is not able to do the work successfully, on time, or lacks in quality.

Employees

An agency with renowned employees is unlikely to deliver a bad product. Employees are the creators of the product, in this case, the website. Many agencies have a list of employees on their websites. Many other ones have LinkedIn and other social media where it is easy to access the list of their employees. From there, LinkedIn will be one’s best friend. Most professionals have a LinkedIn account with a detailed profile. Reading through the accounts of employees of an agency will give a good idea of how skilled and professional the employees are.

Professionalism

Another factor in determining whether an agency is fit to do the work is the professionalism of its employees. Professional employees with great experience will act professionally and accordingly. This also signifies the seniority of employees. Agencies with employees who lack in skills are less professional in their interaction with customers because they do not have the experience to know how to act in such cases. A renowned agency will have at least a person whose job is to interact with the customer, and this is done in the most professional matter. Businesses need to be present online to survive in a world dominated by the internet. Choosing the right web design agency to curate and create a website of the utmost quality is a process that must be done carefully. Portfolio, professionalism, reviews, agency’s website, and their employees are some of the factors one must look for in those agencies before starting a web design and development contract. The website the agency does will make an immense difference in the quality of the online presence of the business.