Ok, you’ve created a brand, but does it have an identity? A brand identity is the collection of different elements that the company uses to represent itself to its customers.

If you want to make sure that your brand identity will make you instantly recognizable to your customers you will need a well-planned strategy. Always keep in mind that your website offers massive opportunities to exercise that strategy. If you want to get the best of it, you will have to say goodbye to ready-made templates, and create a custom design for your website which will accurately represent your brand.

Below you will find a few key elements that your web design should include, to ensure that your brand sends the right message to your customers, and helps you build identity the way you want it.


Pick a Style Of Imagery

The use of imagery has a major influence on the brand’s identity. It can be used to wrap text, catch visitors attention, and give your customers a clear image of what are the priorities of your business. Imagery will help you bring the personality of your business closer to consumers, and help you gain their trust. 

Depending on which personality you want to show, you can use image types which support your preferences. Charts and infographics will help you show authority, images which display emotions will show humanity, and highly stylized photos will help you demonstrate prestige.


Use Contrasting Colour Scheme

If you want to stand out from the crowd, you will have to give your brand a color identity. Paletton, Adobe Color CC, and Color Safe are just some of the tools which can help you choose a perfect palette. Keep in mind that the color palette of your website doesn’t have to be bright or dark, but it has to achieve internal contrast and help your brand become visible, appealing and memorable.


His Majesty – Logo

Your logo is the cornerstone of your brand’s identity. It communicates who you are and what you value as a brand, and makes a lasting impression on your audience. It should be simple, clean, and catchy. Make sure that when someone visits your website an eye goes straight to your logo, and if it doesn’t, consider moving it to another location (top left corner is considered as the best place for putting a logo). 



Make sure the fonts on your website complements your brand. Will big, bold fonts be appropriate for what you are trying to convey or will clean, simple ones be more in line with the brand’s efforts? It all depends on the identity of your product and services. 

Every typeface has its own character and personality, and you should pick the one which matches your brand perfectly. Poor font selection may interrupt communication and ruin the appearance of your website. The fonts will tell a lot about your brand, so choose them wisely.


Do You Need Help With Brand Identity?

Your brand identity is what sets you apart from competitors. It shows your customers who you are and why they should put their trust in you. With custom-tailored, quality web design, you will be able to establish your brand identity across all of your marketing platforms and your website.

Never underestimate the power of web design to turn potential customers into loyal clients. Make sure your online presence fully conveys your brand values, build a strong bond between you and your audience and encourage them to convert. This is a huge part of building your brand, and if you want to be sure that your web design fully supports your brand identity, contact our website designers who are among the best ones in West Palm Beach.

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