Creating an effective landing page requires more than just designing something visually appealing. Unlike other pages on your website, the landing page has the goal to persuade visitors to take one specific action. That might be a subscription to your email newsletter, request for a free demo or something else. No matter what you are offering, your landing page has to be convincing, effective and engaging in order to motivate the visitors to take the desired action. The question is how to design a landing page that produces a high percentage of conversions? You will need to give the customers exactly what they want, but to be able to do so, you will need to do some research. However, some proven tactics might help you, and in this article, we will share with you some of the best landing page practices.