Ecommerce gained a lot of popularity during 2020 and the predictions say that the trend will continue. Various businesses that invested in creating a skilfully crafted eCommerce website witnessed significant improvements in the area of brand loyalty, conversion, and therefore, sales which was the usual initial goal. The power of this type of website lay in the quality of design and its elements that imply personalized content and pathways for your visitors, alongside visuals. Only when all of the above-mentioned website elements are in perfect correspondence, we can expect to grow audience and sales. In the next lines, we will present some essential designing aspects for a flourishing eCommerce website.