If you have noticed that your website visitors are not exploring other pages on your website, and they are simply leaving right away, then you will have to deal with a high bounce rate and that is not good news. It is important to find a way to minimize it because if you leave it that way, you will start losing a lot of money.
The main reason why the bounce rate increase is because your website fails to meet the visitors' expectations and needs. Luckily, there are many ways to prevent it and resolve this issue, and implementation of smart web design can help you with that. Below you will find some of the things you can do to bring your website’s bounce rate down, and increase sales and revenue.
Make Sure Your Website is Mobile-FriendlyAs you probably know, most people are using smartphones and tablets to connect to the internet, so the first thing you should do is to make sure they will be able to see your website properly no matter which device they own.
Also, most people are in a constant rush, so they want the information they need to be instantly accessible. The mobile-friendly (responsive) web design will ensure that your website displays properly on any device, plus it will need less time to load, so the users will not have to wait for too long to open the page they need.
Improve Visitors’ User ExperienceThe implementation of responsive web design isn’t the only way to improve the user experience of your visitors. Another thing you should do is to ensure that navigation is easy to use. To do that, make sure that all the important navigation components like contact details, CTAs, sign-up forms, and others are placed where the users can easily see them.
Besides that, we suggest you utilize the colors, images, and fonts that will adequately represent your brand, and make your website more visually appealing.
Create Persuasive CTAsSo, have you taken the necessary steps to make sure that the users will be able to easily access and navigate through your website, and you don’t know what to do next? You will have to make sure that you have done everything to engage them to complete that final call-to-action that will generate a lead or sale for your business.
Another important thing you need to pay attention to is to create quality website content and use the power of words to make them click the CTAs. Your call-to-action buttons must be persuasive if you want to achieve your goals.
Use The Power of ImagesOne of the most common mistakes people make is the usage of low-quality images and illustrations. Keep in mind that you have to use high-resolution images if you want them to serve your purpose. This refers to thumbnails, image previews, and favicons too.
The resolution is not the only thing you have to pay attention to. If you use images that are improperly scaled, that will look a bit awkward, so make sure you scale every photo with a ratio of 1:1. This way you will get a perfectly scaled image without damaging its quality.