How To Prepare A Perfect Brief For Your Web Designer?

Once you entrust a web designer with a complex and sophisticated process of creating your digital identity, keep in mind that the more details and information you provide, the result is going to be closer to what you initially imagined. Before you dedicate your time to writing a design brief, give it a good thought and let the creative researcher take over the wheel. Ask yourself some essential questions like “Who is my product for”, “Why do people need to have it”, and “What do I expect from the market”? When you determine the key points to work around, everything will become easier. Your website tells a personal story and only you can help your designer to write it. It all begins with a few crucial guidelines implemented in a single document. All your business goals and desires need to be represented and clarified to a skilled web designer that further translates them onto your page. We will lead you slowly through the whole brief procedure that ensures easy communication with your designer.

Tell Your Story – Business Overview

After some thinking about how you want your business to be presented, put your thoughts on paper. Let everyone understand your ambitions and vision. Share with the team what is the purpose and ultimate mission of your business and why do you need this website. Gather all the materials and resources that will paint a picture of your current business status.

Who Is Your Audience?

Probably the crucial fact that you will need to provide for web designers. Besides understanding why you are launching the site and what is its goal, the team needs to fully comprehend who they are creating the page for. Start with the main focuses of your business – raising brand awareness, the introduction of a new product, loyalty enhancing, and so on. Whatever it is, write it down with an absolute precision. Then, simply describe your target audience – who are they and why should they visit and stay on your page. This is how the designers shape the UX you want to achieve.

Website Type and Helpful Examples

You don’t need to dive deep into website type exploration. By providing information about what you need exactly is enough for a designer – is it going to be an eCommerce, promo, or specific business website? Tell more about the order and connections alongside the type of content that will be displayed on the page. Provide a few websites that you find attractive, just as an idea for the future. If you don’t have any, the designers will suggest some according to their understanding of your requirements.

Web Platform Functionality

So, the structure is there, now let’s get more details. Mark everything that you find to be necessary on your page – online chat, newsletter form, online payment platform, and note their location. Keep the designers updated since it is way easier to add desired features during than after the developing process.

Do You Need Localization?

Of course, you need to indicate the main language on your page. If you require a multilingual option, mention it to the team at the beginning of the process since more languages mean more work for them.

State Your Requirements Clearly and Set the Deadlines

Let everyone know whether you want to be more traditional or experimental. Write what you want to be emphasized, which colors or fonts should be avoided or exclusively used…You get the idea. Whatever you want, state it explicitly. Keep in mind that being flexible with deadlines helps everyone. There isn’t a single magical solution that works for every client, so the web designing process certainly takes time, especially if you want it to be nicely and professionally done. Our West Palm Beach web designers are committed to creating exceptional websites for each client. Reach out to us today, and expect a fast response from our expert team.