We are approaching the new year that is full of opportunities for everyone who wants to get the best of social media marketing for their business.
We witnessed many rising trends and emerging strategies during 2019, and in this article, you will find some of the trends that will mark 2020.
Engagement Will Become More Important
Back in the past likes and followers were the main factors that showed how popular your content or your profile is on social media. Because these two features can be fabricated easily, social medial algorithms are now focused on engagement (comments, shares and live features). This trend has been implemented on LinkedIn, Instagram and Facebook over the past years and it will grow bigger in 2020. The post that gets the higher number of comments and shares will get ranked and reach better than the simple images or text with plenty of likes but no comments.
More Advanced Chatbots and Automation
If you run a business online, this feature can bring you many benefits. Good customer service, timely responses and replies to customers are essential for success. Human-like chatbots are being implemented and developed, and this market has been a great trend over the past years. In the future, we expect that the automation and chatbots will become more advanced and that they will be able to reply to your customers in real-time and ultimately close the ticket.
Domination of Live Content
Social media live features give people a chance to communicate with the brands they are following directions, and the businesses to establish more personal contact with their customers. All the major platforms like Facebook, Instagram and YouTube adopted this trend, and the predictions are that it will become super important and dominating in the future.
Growing Popularity of Influencers
Every day small and medium brands compete to rise to the top spots. Marketers are constantly looking for new and innovative ways to promote their presence and that is where influencers step in. Since 80% of social media marketers found influencer marketing effective, it is no wonder that this trend will remain on top in the next year. More influencers will rise and play a major role in creating brand awareness.
Rise of TikTok
During the 2019 TikTok has become a great hit among the teenagers. It reached over 500 million active users and that number is rapidly increasing. TikTok enables anyone to be creators and to share their creativity and creative expressions through their videos. It will definitely stay among the most popular social media platforms in 2020, but some other channels may pop up and dominate the market.
More Privacy and Security
Users expose all their information to the social media platform they are using, and it is no wonder that they are constantly worried about the safety of their personal data. However, we cannot avoid providing this information to them, but the good news is that they are working on improving data privacy and security more than before. For example, Facebook has gone through major updates in terms of data management. This is something that is going to be a major factor soon.
Are You Ready To Fill The Gaps In Your Social Media Marketing Strategy?
There are always new trends coming up when we are getting into the new year. Because of that, it is important to know what to expect and to prepare well for the new challenges. Our West Palm Beach digital marketing agency will be there to help you, no matter if you need to review and improve the strategies you used before, or you are starting a new business and want to use the best tactics to boost it.