These days people migrated to doing as much as possible online – from communicating with friends and family, ordering food, and online shopping seems to be stronger than ever. Because of that, this might be the best time to improve your online shop and sell more products. The only way to improve user experience and boost sales is to improve the web design of your online store., and we will show you how.
- Keep It Simple
When it comes to designing a webshop, keep in mind that simple is always better. The more elements you add, the more you will distract your visitors from the entire point of your website – closing a sale. This should be the first step you take when deciding to improve your online store.
- Think Like a Website Visitor
If you want to connect with your audience, you will have to think like them. There are several steps that every customer expects: that your webshop is easy to navigate and that the purchasing process is easy and straightforward. Don’t forget to organize your products in the way that makes sense for the end-user, and find ways to simplify the checkout process.
- Pick Inspiring Colors
Choosing proper colors for your website isn’t as easy as it seems. You will have to learn more about the psychology behind colors, so you can use it to your advantage. Different colors can inspire various emotions, feelings and actions from people. For example, you can use red for the purchase button, and in case you want to make your business look credible, you should incorporate blue in your web design.
- Make Your Content Scannable
People spend days creating long descriptions for the products on their website, but research shows that only 20% of visitors will read it. Instead of wasting your precious time crafting long texts, you should focus on making the content on your website scannable. You can do that by keeping your sentences and paragraphs short, using bullet lists to split large blocks of text and bold key information.
- Your Web Shop Must Be Responsive
Since the usage of smartphones and tablets increased over the past years, it is not enough to have a website that looks good on desktop devices. You will have to be sure that it looks excellent on every device, and the only way to do so is to create a responsive web design.
- Faster Loading Time
The long loading time of your website can affect the engagement of your visitors and make you lose a sale. If you want to avoid this, make sure that your website loads in less than two seconds. If you are not sure how long it takes for your website to load, use a speed test to check it out.
- Ensure Professional Layout
Since the point of your website is to make people buy something from you, it must look professional and credible. Nobody wants to provide sensitive information such as credit card numbers to a business that doesn’t look serious. Make sure that there are no spelling and grammar mistakes, and that all product links and buttons are working.
- Make Branding Your Priority
The fact is that people love to buy from established brands. If you want to get the most of your web design, you should take time to define your brand. Just ask yourself what makes your brand different from all the others, if it was a person who will it be and which three words can describe it the best and then infuse that branding into your web design.
- Use High-Quality Images
Nowadays smartphones can make excellent photos, but that doesn’t mean that you should use those images for your webshop. The photos you are using must be in high resolution to ensure that they will look good on any screen size.
- Make Checkout a Breeze
If your checkout process is long and complicated, you can be sure that people will leave your website before they purchase anything. Make sure that your checkout page design is clean and simple, and give your customers options to register or buy as guests.
Need Help To Improve Your Web Shop Design?
There is no need to worry even if this article wasn’t enough to help you improve your webshop design on your own. A team of professional West Palm Beach web designers will be there to help you with anything you need, and make sure that your online shop is up-to-date. All you have to do is to contact Ajroni Enterprises, and we will take care of the rest.