The eCommerce industry is growing pretty fast year by year, but that doesn’t mean that all eCommerce businesses do the same. One thing is for sure, you will want to grow your revenue faster, and smart web design is one of the most effective growth tools you can use.
Good design can boost your business and it is important to pay attention to every single detail, from your company logo to website appearance and usability, as well as marketing brochures that must be designed to maximize customer experience. Poor design can seriously harm your business, and we will share with you some of the effective methods of boosting your business with smart web design.
Make Sure Your Website Is Loading Fast
Some studies show that many people will judge business credibility according to the look of their website. But, they also show that 40 percent of people will leave your website if it takes more than 3 seconds to load, and you will need to overcome this barrier if you want to see your business flourish.
In order to optimize your website loading speed, you will have to minimize photo file size and use a sleek, minimal design. This doesn’t mean that you should get rid of all graphics and photos, but it does mean that you should use fonts, colors, text and images wisely which will ensure your pages load quickly, and are highly readable.
You can use some of the free tools like Pingdom to test the loading time of your website for the average user.
Use The Power of Landing Pages
A landing page is specifically created for one product or offer. Every element of it is designed to convert and laser-focused on a single call to action. When designing landing pages for your website, keep in mind to minimize all distractions, and make it easy for the customer to complete the desired action.
You can even use landing pages for specific target audiences, and that will lead people who are looking for your service or product directly to a page that caters to their specific needs.
Recover Abandoned Shopping Carts
For every eCommerce business, shopping cart is the final barrier between a potential customer and a sale. However, many businesses face cart abandonment, and there are many reasons why people decide to leave. Some are shocked by the shipping price, the others simply want to use the cart as storage for further purchase, but smart web design can help you turn these potential sales into real ones.
You will need to check if your shopping cart design is confusing, does it take too many steps to complete, is it slow to load or if there are some hidden bags in the process. Tracking these issues will help you notice even the most minor inconveniences which can drive some customers away. Then, you will be able to redesign the shopping cart interface according to the newly discovered information.
Optimize your Website for Mobile Devices
When you build an eCommerce website it would be wise to optimize it for mobile users, since the number of users accessing the internet from desktop computers has declined over the past years.
If your website isn’t mobile-friendly it will be outdated and you will lose customers. At the same time, your website should be responsive, which means that it is designed to visually adjust to the size of the screen on which it appears.
The best way to grow your business is to invest in smart web design. It can help you increase revenue, reach back to your existing customers, and boost the awareness of your brand. Our West Palm Beach web designers and developers will be at your service whenever you are ready to improve your online presence with high-end solutions.