If you want to lead your website to its maximum potential, you need to implement certain things. Web accessibility is one of them. If this term sounds unknown, you should familiarize yourself with it a little bit since it can benefit you.
User Experience design represents a connection between real users and websites, applications, etc. UX designers need to combine various disciplines like psychology, marketing research, business goals in order to be successful and it can easily happen they get off track trying to achieve perfection.