Web designers often think about the web design process with a focus on technical matters such as wireframes, code, and content management. But great design is actually about creating a website that aligns with the overarching strategy and reaching the main goal of that particular website. Well-designed websites are way beyond aesthetics. They attract visitors and help people understand the particular product, company, through a variety of indicators, which means that every element on the website needs to work towards the website's goal.