Every business owner dreams of a perfect website that will convert visitors into consumers. Well, that’s not easy to achieve. Sometimes we can have excellent traffic, but low conversion rates.
In order to change that, we need to familiarize ourselves with consumers. Using third-party data, Google managed to collect certain information and they summarized user’s profiles.
According to them, there are three types of consumers:
- The curious
- The demanding
- The impatient
The first one will research everything, no matter the size and the cost. Therefore, you need to find a way to provide them with every answer they seek. The second one expects a personalized experience. They want custom-tailored service, made for their specific needs. This means you will have to fulfill their high expectations each time. The third one will make the decision in no time and proceed with a purchase without thinking twice. In this case, you need to act immediately and help them with their quick decision-making.
Having that in mind, you have to find a perfect balance that will catch the attention of each visitor and turn them into a consumer. That being said, we wrote about four helpful tricks you can implement on your website and raise your sales.
Fast Loading Speed
If you want to maintain excellent traffic on your website and gain more customers, you need to have a fast loading speed. Nowadays, consumers have a variety of choices. If your website takes too long to load, they will go to make a purchase at the competitor’s website.
This is the first and most important step you need to implement. If you are not sure about the loading speed of your page, use Google Page Speed Insights and evaluate the speed and the performance of the website.
Website Coloring Scheme
The color scheme is the first thing we notice. You need to put the effort and create a specific atmosphere that will affect the visitors. Use the color psychology tricks and make a scheme that will have a positive effect and encourage visitors to continue shopping.
Simple and Straightforward Navigation
Lower the number of options and allow visitors to focus on their goals and make faster decisions. They should be able to easily navigate from one page to another, regardless of where they started. Don’t make them feel overwhelmed and confused. Instead, build a navigation that will take them directly to your services or products. Make sure they can easily find your contact and ask any questions they might have.
If a person came to your website looking for something, they are half-way to making a purchase. It’s up to you whether you will make clean navigation and ease their path to completing the purchase or leave them enough time to change their mind while they are looking to find the chart.
Proper Call to Action
Call to action is very important if you want to provide visitors with excellent user experience. You need to be careful where you place it and what colors you use. It is crucial to make a visible CTA button that goes perfectly with your layout. Your CTA can invite visitors to see another blog post or similar products they may find interesting. The only thing you have to be careful about is to provide CTA that is relevant to what they just read or looked for.
As you can see, there are different ways to improve your web design and turn visitors into customers. Prioritize clarity and make your website easy to use. If you are not sure how to do that, at Ajroni West Palm Beach web design can do it for you. We will make a user-friendly website and provide each customer with a great buyer journey from the beginning until the end.