Elements of a professional web design

Professional web design is an art on its own. To become a master in this art, there are a few elements that all professional web designers must understand and integrate in their work.


Failure to meet those key elements will result in a website design that came straight out of 2000s. We all know those repulsive websites that look old and rusty. We want to navigate away from those websites as soon as possible. A website that is not professionally designed will fail the credibility test and viewers will most likely not trust anything the website claims, regardless if it is related to web design.

A professional web design should at least encompass all those elements listed below.

Visual Hierarchy to Direct the User

Where is the user supposed to start reading/looking at? What should he/she do next? Should this content be read before the other one? These are questions that web designers must be able to answer. The web design is the key element that navigates the user through the webpage. Through the power of visual hierarchy, the user will know what he/she is supposed to do next. The content acquisition will feel natural and clear for the user. Compare that to websites that have no structure. Users get lost in loads of useless information.

Clear and Clutter-free – Not Overstuffed

One thing you will notice when you compare websites from before and after 2010 is that web design after 2010 strives for clear and clutter-free design and content by providing as little text, images, videos, and other webpage elements to the user as possible while giving the same message. Websites before 2010 have loads of text and images all over the place and it was hard to read all of it. Web designers found out that users find this very repulsive, and, gradually, they started implementing new techniques to make the webpages more attractive and give better impression. This included showing less content without losing meaning and structuring the page concisely.

Easy to read and understand

The user should have no issues reading and understanding the content the webpage is providing. This includes using the right font color, font family, font size, background color, etc. Content that is hard to read is likely to be overlooked at. This has been tested and proven frequently by researchers.

Right color pattern for the industry

Each industry uses different color patterns based on the type of work they do. For example, fast food uses bright and flashy colors because they want their customers to grab what they want and leave as fast as possible. This is done to increase profits. On the other hand, high-level and fancy restaurants use dark colors because they want their customers to spend as much time as possible there and as a result, buy more items. This is done for profit as well. There should not be much color variation in a webpage. The use of colors that do not combine well cause repulsion and bounce-off. Canva has a great list of amazing color palettes that will fit nearly any industry.

Clear navigation

A professional web design includes a clear navigation. It is placed at the top of the page, also known as header. The main pages within the website are listed there, and user can access the rest of the website from there. Pressing the logo goes to the homepage. There should be a navigation page for contacting the company.

The key of professional web design is to give the right message to the user in the best manner possible. A user that is visually pleased and impressed can likely turn into a future customer.

The importance of long tail keywords in SEO

Keywords are the heart of a SEO campaign. They are the main building blocks of marketing decisions and SEO strategies. They are of great importance when it comes to increasing the conversion rate and generating new traffic.

It is very hard to compete against large companies with short tail keywords because there is tremendous competition and a great number of those companies have a team of SEO and marketing experts who work on SEO content creation and keyword generation 9 to 5. A better choice is to target middle range keywords (3 words an above) that have medium search volume but a much lower amount of competition than short range keywords (one to two words). Those middle range keywords are known as long tail keywords.

It is easier for a business to start generating traffic from those keywords and then moving towards ones with larger volume when the domain authority is strong. Below are key reasons why long tail keywords are of great importance in SEO.

Less competition

There will always be significantly less competition the longer the keywords are. For example, there are people who search for web design, web software, web application, and many more that have the keyword “web” in it. Thus, it is not much of a surprise mathematically that the keyword “web” has far more competition than “web design.” Consequently, there are many longer keywords that include the “web design” keywords compared to “web design process.” The competition of the last keyword is very low and a good SEO article can easily rank high in Google and generate views whereas the keyword “web” will be lost in between thousands of websites that are competing for it.

High conversion rate

When people search in Google, or any other search engine for that matter, using more than three keywords known as long tail keywords, they are very specific in what they are looking for and Google will generate the answer they are expecting. The search results displayed will match what they are looking for far better than using one or two words. If you search for “web design,” you could be interested in the process, an agency near you, elements of design, and numerous other topics that are related to it. However, if you search “web design process,” google knows exactly what you are looking for.

But how to find long tail keywords? There are many tools available online to find long tail keywords. One of the best tools is Google Adwords Keywords Planner. The planner will help you do long tail keyword research by providing you with relevant keywords and the competition for each one of them. Another great tool is AnswerThePublic, which generates questions and ideas for your keywords. You can think of this tool as long tail keyword generator. Below is a picture of the ideas and keywords that AnswerThePublic generated from the key input “web design.” Combine those resources and find other ones online and you are guaranteed to get good results.

How to create a small business website

Creating a small business website is a skill of great importance. The web design characteristics, business priorities, and the competition is vastly different from big businesses, and that is why it requires special attention.

Every business, small or big, must have a website. However, small businesses lack money and resources to develop a website on their own. Web designers and developers are a costly resource. Small businesses simply cannot afford to pay such a high toll for a business website. But fear not, there are huge number of resources that are particularly curated to help create a small business business site with little resources spent.

Small business web design is different

Small business web design has factors that differ from bigger businesses. First, much of small business websites have little to no business functionality and their site is simply an extension of the business that aims to generate new customers and leads, be that through SEO (Search Engine Optimization) or advertising. Second, the websites must give a good first impression to first time viewers so they turn into potential new customers and leads. Third, SEO content must be added to the website to generate organic traffic, and it has to be different from bigger businesses. Remember, you are competing with big businesses who have a marketing team and SEO experts. Targeting keywords with large volume is nearly impossible for a small business website that has little to no domain authority. That is why it is recommended for SEO to be targeted locally to the business audience.

Now we will delve into the good part, creating the business site. One of the easiest ways for non-tech people to create a website is to use website builders. These tools allow you to drag-drop items and/or choose website template for your business. They will even host it for you and give you technical support should you have any issues or questions. Two of the main website builders which we will talk about are Wix and SquareSpace. We will also discuss Shopify, an e-commerce platform, and Content Management Platforms.

Website Builders

Wix provides website templates that can be customized through the use of drag and drop tool it provides. The tool can add images, galleries, sliders, fonts, graphs, charts, apps, menu and many more items. Wix even allows you to create a website design on your own, but that can take more time. Wix offers support for mobile viewing and responsive web design. Wix has a price, but it is well within the range small businesses can afford, a few hundred dollars per year.

SquareSpace is an all-in-one solution to create websites, be that business or individual, that includes analytics, domain registration, hosting, SEO, and beautiful website templates to choose from. Like Wix, SquareSpace has a drag and drop tool integrated that allows users to edit the content and the look of the template. The templates they offer have HTML5 code and web design that is optimized for bots to crawl so their clients can rank higher in search engines like google. SquareSpace also has a price similar to Wix, well within the range a small business can afford.

Shopify is an e-commerce platform that provides custom online stores and retail systems for businesses of any size. No technical knowledge is needed, although it can be helpful. If your company sells products, Shopify is an excellent choice. It is very easy to add/edit products, online store, and site theme. Shopify experts are available and will help you create your website and set up your store for a good price. Shopify is quite affordable as well.

Content Management System (CMS) such as WordPress is another way to create business site, but it does require some technical knowledge. It has over 50,000 plugins that provide nearly any functionality you could want in your website including payment and e-commerce, and thousands of themes to choose from. Technical support is available at a very cheap price for you to set up the website and maintain it. It is best one reads a tutorial on WordPress before starting.

Hiring a web design company

There are other options as well that allow you to create a small business website without having to know web development, however they do require work to be done on your behalf such as drag and drop to curate the website the way you want. If you lack design skills, that can be an issue. One solution to this issue is to hire a web design company that creates, designs, and hosts the website for you. We have written an article on choosing the right web design agency that provides factors and key characteristics to look for when choosing between different agencies.

Our company, Ajroni Enterprises, is a Miami web design company that provides design, development, hosting, search engine optimization, mobile-friendliness, and much more for our customers. If you would like to contact us or get to know us, do not hesitate to do so by using the links or the navigation bar.

Responsive Web Design


In 2018, websites must include responsive web design to look beautiful and impress. The range of screen sizes and devices used is increasing frequently, and websites must be optimized to be viewable by everyone. StatCounter shows the statistics on worldwide screen resolution markets share and mobile vs desktop vs tablet market share, which paints a clear picture on how important having a responsive website is nowadays.



One key element to having a responsive web design is to have responsive CSS (Cascading style sheets) integrated in your front-end code. This is done through using media queries that alter the look of the page based on the screen type and size. For example, if you want something to hide only in screens under 500 pixel, a media query will allow you to do that. One of the best and most commonly used front-end frameworks is Bootstrap 4. It makes responsive web design significantly easier and consistent. Bootstrap is integrated into a website by adding Bootstrap CSS and Boostrap JS source files.


Responsive web design includes other key elements such as viewport, which is defined by W3Schools as “the user’s visible area of a web page,” and responsive images and videos, which is altering the size and aspect ratio of images and videos based on screen size and device. Responsive images and video is supported by Bootstrap 4.



Many businesses choose to use already built responsive website templates instead of employing web designers and developers to create a responsive template for them. That is okay, considering that employing web developers is costly. We have written an article on deciding between custom web design vs website template which helps one make the choice based on the characteristics of a business and the requirements and expectations of them. TemplateMonster has thousands of responsive templates for businesses to choose from, but they have a cost.


Responsive design results in faster loading time compared to websites that lack it. Responsive images decrease the image size used based on how the website is accessed. Same is valid for videos as well. For users who access the page through mobile phone, only part of the page has to load before the page starts displaying because the screen is significantly smaller and only part of its content is needed to be shown initially. If that page lacks responsiveness, the mobile phone has to load the full webpage before displaying anything. Nowadays everyone claims to have some sort of attention deficit and can’t wait five seconds for a website to load.



Responsive websites also rank higher in search engines. This is because SEO bots such as Google bot use responsiveness as an important factor in their algorithms. Experts at Google have determined that responsiveness is a quality that websites should have and those who don’t are regarded as ancient. We have written an article on web design and SEO that discusses responsive web design and SEO.

Responsive web design is the heart of having a flexible and fluid web design that fits all viewers regardless of the screen size, device type, or orientation platform. Responsive websites have fast loading time and beautiful design, and last, but not least, are a high-ranking factor for Google bot in SEO (Search Engine Optimization). Therefore, responsiveness is a must for any website in 2018.