Many people mix social media and digital marketing and have trouble defining what makes them so different. If you are among them, we suggest you stay with us, because we will give our best to make these things clear and help you better understand all the elements that make these two terms so dissimilar.
What is Digital Marketing?To better understand what makes social media and digital marketing so different, we must understand what each of these terms represents. The short answer to the question of what is digital marketing would be that it is a term that covers SEO, content marketing, social media, digital and email marketing, and more. It is promoting products and services through digital channels to grow the number of sales, raise awareness about your products/services, establish and maintain relationships with your audience, and others.
You will be able to choose between different digital marketing outlets, and choose the ones that fit your audience, brand, and budget. However, it is important to know that not all channels will have the same impact, so you should test, implement various strategies then evaluate the results of it and select the method that works the best for your business. This concept isn’t new, it has only changed its form due to the tech development and the rising possibilities that the Internet has brought. Digital marketing was present even before on television and radio, as well as billboards and digital signs in front of commercial premises.
However, the times have changed and nowadays companies rely and depend on internet-related aspects of digital marketing like SEO, mobile, email, content, web, PPC, banners, and in the end - social media.
What is Social Media Marketing?Now when we have explained that digital marketing is very complex and consists of many elements, it became obvious that social media is a significant part of it. It covers marketing products that different platforms like Facebook, Twitter, Google+, Snapchat, Youtube, and other offers.
Social media marketing has a goal to connect your business with followers, influencers and to allow you to organize contests and giveaways that will engage your audience even more. There are also possibilities for live streaming, and posting content, so you can decide which tools are the best for your business.
Despite being an important component of digital marketing, keep in mind that you shouldn't focus only on this element, but use it in collaborations with others like SEO, PPC, email marketing, and more. If you want to be sure that you will be able to achieve desired results by using these platforms, you should also consider social media design that will help you stand out from many other business profiles. Professionally done visuals and graphics will perfectly reflect the message you want to send to your target audience.
Which is More Important: Social Media or Digital Marketing?There is no universal answer to this question. It all depends on the type of your product and service, as well as the goals you want to achieve. The best thing you can do is to combine social media and digital marketing and evaluate the results of both strategies to see which one suits you better.
In case you need help with branding, email template, and landing page design, or even website or app development, feel free to get in touch with Ajroni Enterprises - a renowned company from West Palm Beach. We are a team of creative and experienced web designers and developers, so you can be sure that we will be able to help you skyrocket your business!