When someone comes to your website, you have approximately three seconds to attract their attention. Therefore, while creating your site, web designers and developers will do everything to make it as appealing as possible.
There are many things you can do to make your website more attractive to visitors, and using psychology is one of the most popular methods. That’s why we wanted to discuss some of the main tricks designers use to make their work interesting.
When it comes to colors, red and green are the ones we use to make the website friendly for people with color blindness or deficiency and that is the reason designers prefer them. But if you want to change things a little bit, the best advice we can give you is to consider your audience.
As an example, we will give you the most generalized preferences. If you’re targeting women, you should focus on blue, purple, and green. If, on the other hand, men are your main target, select blue, green, and black. And are there any colors that prove to be ineffective? Well, according to psychology, the least effective colors are brown and orange.
Our brain is extremely sharp in recognizing the patterns. Each of us easily recognizes different things, from the background color to page layouts and we interpret them in different ways. So, if you want to use the full potential of your website, implement patterns. Without them, our brain is unable to find something that looks familiar which means we won’t be able to concentrate causing us to spend too much time on that particular website or a page.
One of the easiest ways to catch someone’s attention is to implement visuals on a website. It is a well-known fact that every human is more likely to recall an image rather than a text. So, if you place appealing images in high resolution, they will captivate users’ attention. This is the psychological power of images and you can use them to break your content into sections. The only thing you have to be careful about is to use only images that are relevant to your business.
The Concept of Negative Space
Once you create a website, you will be tempted to put all those interesting things like plugins, images, useful information, CTAs, etc. on every page. However, that can only “help” you lower the number of visitors. If you think from a visitor’s perspective, you wouldn’t like to spend too much time on a website that is cluttered with information.
Use the concept of negative space, and allow your visitors to go through the content and focus better. This way they will concentrate more on the things that are important to you.
How We Search
Usually, we search for information in specific ways. Alphabetically, chronologically, by location and category. Therefore, you should decide what is the main priority for you, and display it in a filtered list that people can search as subcategories.
Evoking the Emotions
Tapping into the emotions of those visiting the website will ensure that they keep visiting and gradually transform them into reliable customers. There are six basic emotions you should try to evoke through your content – happiness, sadness, fear, disgust, anger, and surprise. It’s on you to decide which of these emotions will be prevalent and which ones you want to avoid in order to have the best results.
As you can see, psychology has a great part even in web development. If you use it in the right way you could reach the full potential of your business and possibly increase the sales. Our West Palm Beach web developers know all psychological tips and tricks to make your website appealing.