The spectrum of feelings and impressions that your customer gets when in touch with your business has a lot to do with the brand design. The power of it goes beyond a good logo or a memorable name. With so many successful brands all around us, web designers have numerous examples to learn from. The skill is really shown when binding together a unique voice of the business with the already established design elements that work. The design language or design vocabulary that is used helps to build trust and consistency while a smart combination and choice of colors, typography, animation, and data visualization creates our brand design system that tells a personal story. By now, we hope you understand why consistent and well thought through brand design matters and that a smart design can positively affect our business.