You have been running your social media channels successfully throughout the year, but now the holidays are getting closer and you wonder should you act as usual, or should your social media also be festive?

The answer to this question is always – yes! A holiday social media campaign is a perfect chance to promote your products and services as well as the special offers you’ve created. 

We will share with you a few ideas on how you can spice up your social media campaign for the holidays.


Offer Special Deals and Gifts

Make sure that your followers know about your special deals and gift certificates. Explain why your service or product would be a perfect gift for the upcoming holidays. Whether it is a Black Friday, Cyber Monday, Thanksgiving or Christmas, you can use special offers like “one day only”, “limited quantity sales”, “holiday coupons” and others that your followers will hardly resist. 


Use Visual Content to Show Holiday Spirit

Whether you decorate your profile photo, update a cover photo or share holiday-inspired photos on your profile, this is one of the best ways to get your social media channels more festive. Keep in mind that you should reflect on the seasonal spirit, but you should always primarily represent the values and personality of your brand. 

So don’t be afraid to find your own original way of celebrating the holidays through social media.


Do a Giveaway

People love giveaways, especially around the holiday season when they are looking for a perfect gift for their loved ones. You can use a giveaway to raise awareness about your brand, grow your email list, and many other things, so make sure to determine the goal before setting the parameters of your giveaway. 

One of the most popular social media channels for giveaways si Instagram, but you can use other ones like Youtube or Facebook as well.


Organize a Photo Competition

A little friendly competition can heat up the holiday atmosphere on your social media, and there are several ways to organize it. You can try something that involves using one of your products, or something related to your niche market. People can send you branded photos, so you can share it on your Instagram or Facebook, but don’t forget to determine the duration of the contest. The winner can be the person whose image has a higher number of likes, and the prize can be one of your products. Instagram stories are especially effective if you want to promote your brand and reach a wider audience.


Stick to a Holiday Theme

Maintain a holiday theme, by using festive content throughout the holiday season. Reach your audience with posts that feature the spirit of the upcoming holiday. The more creative you are in incorporating holiday themes and elements into the content promoting your brand, the more engagement you can expect. Of course, due to a strict(er) social media algorithms, having a few paid posts could come in handy, too. 



The holiday season is the most magical part of the year, and at the same time, it is a perfect time to take advantage of growth opportunities on social media. A well-planned holiday campaign can bring you great results, so if you still haven’t started creating it, it is about time to get to work.

These tips should help you spread the holiday cheer for your business and your followers, but in case you need some extra help, you can relax since our West Palm Beach digital marketers will be at your service. We will help your social media become more fun and festive, get more people excited by your brand, and help you stand out from the crowd!

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